Vuori is said to have named Carey Collins Krug as chief marketing officer, according to FashionUnited UK. The appointment would reportedly take effect from 5 October 2026.

Carey Collins Krug would join Vuori from Abercrombie & Fitch, where she held the position of chief marketing officer. Earlier in her career, she is said to have held senior marketing positions at David Yurman, Ralph Lauren and Donna Karan International.

Founded in 2015, Vuori designs performance and activewear clothing. The brand currently operates in close to 30 countries through its network of stores, its e-commerce platform and wholesale partners.