Rituals would open a new store in Hereford on 2 September 2026, according to FashionUnited UK. The announced address is 9 High Town, Hereford, postcode HR1 2AA.
A launch event would be held on Saturday 5 September 2026. The first 50 customers making a purchase would receive an exclusive gift bag. Purchases over £45 would qualify for a free mini reed diffuser, and foaming shower gels would be offered at £8.50, against an initial recommended retail price of £10.90.
Annemarie Forsyth, general manager of Rituals Cosmetics UK & Ireland, commented on the opening: « Nous sommes ravis d'annoncer l'ouverture de notre nouvelle boutique à Hereford. Notre objectif est d'apporter des moments de calme et de connexion dans la vie quotidienne. Soigneusement pensées, nos collections dédiées au bain, au corps et à la maison sont conçues pour favoriser le bien-être et encourager une vie plus consciente, même pendant les journées les plus chargées. »
Expansion that continues
Rituals claims more than 1,300 stores and 4,176 shop-in-shops in more than 33 countries. The brand, founded in Amsterdam in 2000, says it aims for 90% naturally derived formulas and has pledged to devote 10% of its net profit to the wellbeing of people and the planet.
Further openings are planned in Bury, Broadstairs, Cheapside and Enfield before the end of 2026, according to information relayed by FashionUnited UK.
