Ninepine will open its first store in Finland in November, at Kämp Galleria, in central Helsinki, according to an article published by FashionUnited UK. It will be the Swedish womenswear ready-to-wear brand's third standalone store, after Stockholm and Amsterdam.
The store will be located at Mikonkatu 1, next to the mall's entrance on Pohjoisesplanadi. It will sit in the same block as Marimekko's flagship store, a short walk from the Hotel Kämp and the Hobo Hotel.
« Helsinki figure sur notre liste depuis un certain temps. Nos clients finlandais soutiennent cette marque depuis des années sans jamais pouvoir entrer dans un magasin, essayer un vêtement ou rencontrer les personnes qui la font. Cette ouverture change cela », said Kousha Torabi, chief executive and co-founder of Ninepine.
Ninepine had opened its first store outside Sweden in Amsterdam in March of this year. The Finland opening follows the same pattern of entering a market where demand already exists, according to FashionUnited UK.
On the design of the new space, Kousha Torabi said: « Nous avons volontairement gardé l'espace calme et posé, pour que les gens puissent expérimenter le fit plutôt que de simplement le regarder. Nous allons là où se trouvent déjà nos clients. » The brand's Comfort Denim jean is offered in six lengths.
Founded in 2019, Ninepine reports annual revenue of 32 million euros. Its international expansion was financed by the sale of a 40% stake earlier this year.
