Olymp Bezner KG has launched its Olymp Insider loyalty programme, effective since 28 September 2026 in Allemagne, Autriche, Suisse, Belgique, Pays-Bas, Luxembourg, France and Italie. Membership is free and requires the creation of a personal customer account.
The scheme comprises three loyalty tiers: Insider, Silver and Gold. Purchases made in an Olymp store or on olymp.com generate two types of points: bonus points, which determine the amount of an annual loyalty bonus, and status points, which determine the level reached by the member.
According to FashionUnited UK, the programme was designed and implemented by DIA Digital Consulting, a Salesforce integration consultancy based in Wetzlar, Allemagne. It is said to run on Loyalty Cloud from CRM provider Salesforce, based in San Francisco, and would complement Olymp's existing setup, which already uses Salesforce's Service Cloud and Marketing Cloud.
Peter Hoever, sales director at Olymp, justifies this approach by the changing purchasing journey. « À une époque où les agents d'IA prennent de plus en plus en charge de manière indépendante les différentes étapes du processus d'achat, et où les relations avec les clients deviennent de ce fait de plus en plus anonymes, le lien personnel, l'engagement direct et la confiance dans une marque fiable sont de plus en plus importants », he says.
In a later phase, members will be able to voluntarily share their interests and preferences. In return, Olymp plans to offer content, services and benefits tailored to these preferences, enabling more personalised communication.
