Camper has reopened its store at 8, place de l'Opéra in Paris, at the foot of the historic Opéra building, a few steps from the first Zara store opened in the capital in 1990. The reopening evening was held on Monday, September 28, at the start of Paris Fashion Week.
The design was entrusted to the Italian studio Piovenefabi, whose founding partner Giovanni Piovene explains that « la façade haussmannienne offre un cadre flexible » (the Haussmann-era façade offers a flexible setting), in a neighbourhood shaped by Baron Haussmann's urban renewal plan. The double-height interior space is organised around a curved-line structure hand-decorated in the brand's red and yellow tones. According to Piovene, « au lieu de considérer la vitrine comme une frontière [...] comme une interface entre la ville et l'intérieur ».
Miguel Fluxà, chief executive of Camper, considers that the brand's stores « sont l'une des expressions les plus pures de Camper en tant que marque de design ». This project comes as the Spanish company has named Abraham Ortuño, founder and creative director of Abra, as new global creative director of Camper and Camperlab: his first creations will be presented in early 2027.
