Mamas & Papas has completed a refinancing agreement intended to support its next phase of growth, according to information reported by Retail Gazette. The deal comes after a year the retailer describes as record-breaking.
Over the twelve months to 30 March 2026, the group's revenue rose 4%, to £170 million. Over the same period, EBITDA jumped 21%, reaching £14.5 million.
L'enseigne says its market share in the Royaume-Uni has climbed to around 25%, which would make it the leader in its category. Its ranges, designed in Grande-Bretagne, are now sold in more than 30 countries.
An expanded group of backers
The refinancing brings together Bluegem Capital Partners, an investor already present in the company's capital, which is reinvesting alongside new lenders. Parmi them is Cheyne Capital, an alternative investment manager.
Steve Parkin, executive chairman of Mamas & Papas, described the deal as « un vote de confiance dans notre stratégie, notre performance, notre position de leader sur le marché et notre potentiel de développement, qui nous dote d'une structure financière renforcée pour soutenir l'exécution de cette stratégie ».
According to l'enseigne, all of its distribution channels contributed to this performance, driven by continued investment in concessions, own stores, online retail and international expansion. Mamas & Papas sells childcare furniture, travel systems, clothing and accessories for mothers and babies under its own brand, while also expanding its range of third-party brands.
This dual dynamic, own brand and partnerships, has gradually made the retailer a go-to destination for parents and expectant parents. « Notre priorité reste inchangée : construire une marque Mamas & Papas encore plus forte à l'échelle mondiale et développer notre communauté de nouveaux parents et de futurs parents qui comptent sur nous pour les meilleurs conseils, le meilleur design, la meilleure qualité et le plus large choix », Steve Parkin added.
