Morgan Boeri would take up his duties as chairman and chief executive of Gebr. Heinemann at the beginning of the year, according to an announcement made by the company this Thursday. He would lead alongside chief commercial officer Inken Callsen, sales director Florian Seidel and chief financial officer Kai Deneke.
This appointment comes together with a governance overhaul. The current leadership duo, made up of Max Heinemann and Raoul Spanger, will join the board of directors on 1 January 2027, with the current co-management structure being dissolved.
A reshaped governance
Within the board, Max Heinemann will take over his father Gunnar Heinemann's seat as chairman, with the latter leaving the committee of his own accord according to the company. Raoul Spanger will be appointed vice-chairman, while Claus Heinemann, partner and cousin of Gunnar Heinemann, will remain a board member.
Gunnar Heinemann has been part of the company since 1979 and represents the fourth family generation. His son Max joined the family business in 2006, before developing the Asie-Pacifique region from Singapour starting in 2010, and then joining the group's management eight years later.
An international profile
Morgan Boeri brings experience gained at Louis Vuitton, Adidas and, more recently, the Singapour-based technology company Dyson. At Louis Vuitton, he held the position of managing director for Germany and Central Europe until mid-2024.
« Gebr. Heinemann aborde une phase où la clarté des rôles, la capacité de décision et la force d'exécution sont particulièrement importantes », said co-leader Raoul Spanger, adding that Morgan Boeri, alongside Inken Callsen, Florian Seidel and Kai Deneke, « façonnera la prochaine phase de développement de Gebr. Heinemann ».
Max Heinemann, for his part, explained the rationale behind the new organisation: « Avec cette nouvelle configuration du conseil d'administration et de la direction, nous établissons une séparation plus claire entre l'orientation stratégique et la direction opérationnelle, renforçant ainsi notre structure de gouvernance. » He added that this organisation « apporte la clarté et la stabilité nécessaires pour la prochaine phase de notre développement ».
The full governance transition will take place on 1 January 2027, with the effective arrival of Max Heinemann and Raoul Spanger on the board of directors.
