Fabletics plans to open twenty new stores internationally over the coming year, according to information reported by FashionUnited UK. The sportswear brand would thus be aiming to triple its existing international store footprint.
The brand also plans to open twenty-five new stores in the États-Unis over the next twelve months. These openings would build on what Fabletics presents as its « modèle de vente au détail américain éprouvé », used as a reference point for international expansion.
Nouveaux marchés visés
Among the targeted markets would be India, the Émirats arabes unis, Colombie, Pérou and Central America. In Europe, where the Royaume-Uni and Germany remain the brand's strongest markets, Fabletics is also said to have accelerated its approach.
Meera Bhatia, president of Fabletics, explains that « la croissance internationale de la marque repose sur une approche disciplinée de l'expansion de marché et un engagement à offrir une expérience de marque cohérente aux clients dans le monde entier ». She adds that the company is focused on choosing the right markets, drawing on local expertise while staying true to the Fabletics identity.
Objectifs financiers
According to FashionUnited UK, Fabletics surpassed a billion dollars in net revenue in 2025, with a U.S. retail portfolio posting three consecutive years of double-digit comparable sales growth. On this basis, the company is now said to be aiming to double its revenue and quadruple its EBITDA over the next five years.
Adam Goldenberg, co-founder and PDG of Fabletics, states that « le commerce de détail est devenu un moteur de croissance de plus en plus important pour l'entreprise » and that, with the retail model continuing to deliver strong results in the États-Unis, management says it is confident in its ability to roll it out globally. He adds that this expansion should allow the brand to reach more customers, grow the brand and create long-term value.
