Bershka's first physical store in the United States opened its doors on Friday, 7 August, inside the Aventura Mall in Miami, according to FashionUnited France. L'enseigne of the Inditex group joins Zara and Massimo Dutti there, already present in this shopping mall, which opened in 1983 and was named, for the second consecutive year, the best shopping mall in the États-Unis by USA Today in 2026.
This opening had been announced by Inditex during the presentation of its 2025 annual results, in March 2026. The group's chief executive, Óscar García Maceiras, had then confirmed that « après d'excellentes performances en ligne aux États-Unis, l'enseigne ouvrira en 2026 ses deux premières boutiques à Miami ». He had also mentioned « nouveaux projets passionnants » prepared for each of Inditex's brands, chaired by Marta Ortega, citing in particular the opening of a Zara flagship on Union Square in San Francisco and a major renovation of the Zara store on the Cinquième Avenue in New York.
Bershka justifies this choice of location by its proximity to the group's other brands. The brand explains that its arrival « représente également une opportunité de profiter du dynamisme de cet emplacement, qui abrite déjà des boutiques Zara et Massimo Dutti, renforçant ainsi le modèle intégré du Groupe ». The latter had in fact inaugurated its own American store at the end of 2024, in the same shopping mall.
A growing brand, a network under adjustment
Bershka, launched in 1998 as part of Inditex's strategic diversification plan, is said to have closed fiscal year 2025 with total sales of 3,286 million euros, up 12.15%, according to FashionUnited France. The brand now has a network of 855 stores spread across around 70 markets, after ending fiscal year 2025 with 852 outlets, two fewer than the previous year. It thus ranks behind Zara (1,500 stores at the close of the last full fiscal year), Stradivarius (834) and Pull&Bear (791), but ahead of Massimo Dutti (511), Oysho (383), Zara Home (374) and Lefties (215).
Inditex, for its part, had 103 operational stores in the États-Unis at the end of fiscal year 2025, a net gain of four openings. The American market has become the group's second-largest market, behind Spain, since the end of fiscal year 2021.
To accompany the Miami opening, Bershka launched a campaign featuring American actress and singer Meg Donnelly, visible on its official website. L'enseigne states that the new store is meant to help « promouvoir la connectivité de la marque avec son public, actuel et potentiel, grâce à des avantages exclusifs et à de futurs événements pour les membres de la communauté de clients Bershka ». Inditex is due to publish, on 9 September, the detailed results of its brands for the first half of 2026.
