OnlyFans reportedly staged its first London Fashion Week show on Saturday, according to information reported by FashionUnited UK. The platform is said to have presented an 18-piece capsule collection designed with independent designer Natasha Zinko.
This London launch would extend a fashion strategy that the platform has been developing across several major fashion weeks. It had previously collaborated with LGN Louis Gabriel Nouchi in Paris, as well as with Elena Velez and Collina Strada in New York.
Designers and actresses at the show
The show reportedly brought together several figures from entertainment and content creation. Emmy-winning actress Drea de Matteo, known for her role as Adriana La Cerva in The Sopranos and now a creator on OnlyFans, is said to have worn pieces from the collection. Kelly Osbourne also reportedly walked the runway, as did Megan Prescott, actress from the series Skins and a creator on the platform.
In the front row were reportedly television actor James Sutton as well as Isla Moon, host of the show OFTV Reel Rivals. Katie Price is also said to have made her return to London Fashion Week for the first time in more than a decade, following her campaign with Diesel.
Launch and availability
The capsule collection is reportedly going on sale worldwide from Monday, via the designer's international distribution partners, her own website and the OnlyFans Store. All pieces are said to be available from XXS to XL, with the exception of a cap offered in one size only.
Natasha Zinko is also said to be joining the platform as a creator, giving subscribers access to her studio and behind-the-scenes content from her design process.
