Marc Cain has launched a collaboration with a Parisian café and a billboard campaign in Paris, on the occasion of Fashion Week. The German womenswear brand has partnered with 48 Collagen, a café that combines fashion, beauty and wellness.
The operation is built around a billboard campaign deployed on 150 kiosks in central Paris. It showcases the key looks from Marc Cain's current knitwear collection, named « Eternal Wanderer ».
The brand has planned on-site content creation with several influencers, including Leonie Hanne, Ani Margarian, Marianna Patic and the Guesstwins, Sabrina and Sarah.
This French initiative follows a similar operation carried out in the Royaume-Uni, where Marc Cain had dressed 100 taxis in Londres, Manchester and Birmingham in its colours in September.
