Sweaty Betty has published its financial results for the 53-week period ended 3 January 2026, according to FashionUnited UK. The British activewear brand posted revenue growth but a decline in operating profit, at the end of a year marked by structural transformation.
Revenue rose 4.5%, to £146.72 million ($194.40 million), compared with the previous 52-week period ended 29 December 2024. Week 53 sales contributed £3.7 million to the total. Gross profit increased 2.4%, to £76.32 million, from £74.54 million in 2024, but gross margin contracted to 52%, from 53.1% previously.
Operating profitability deteriorated sharply: EBITDA fell to £2.48 million, from £10.48 million in the previous financial year. After accounting for a £2.74 million tax credit, pre-tax profit had stood at £1.57 million in 2024, for a net profit of £573,586 the same year. The directors did not recommend a dividend for the period.
A geographic rebalancing
The United Kingdom remains Sweaty Betty's largest market, with revenue of £111.14 million, but its share fell to 76% of the total, from 80% in 2024. Sales in the United States stood at £9.45 million. The rest of the world gained ground, bringing its share to 18% of sales, at £26.13 million against £20 million in the previous period.
Key decisions during the year include a systems harmonisation project shifting UK operations onto the SAP accounting software, as well as the merger of customer service teams in the United Kingdom, Europe and the United States. Sweaty Betty is a subsidiary of British intermediate holding company Lady of Leisure Holdings Limited, under ultimate American parent company Wolverine World Wide Inc., a footwear and apparel group that also operates retail stores for the Saucony and Merrell brands.
