Chloé is installing an immersive pop-up this week in the heart of Paris to present Chloé Le Nectar, its new olfactory reference, according to Journal du Luxe. The operation is being held inside the coffee shop La Patate Douce, at 3, rue Borda in the 3rd arrondissement, and was developed in partnership with the perfumery chain Nocibé.
Imagined by perfumer Romain Almairac, Chloé Le Nectar presents itself as the most gourmand iteration of Chloé's Signature franchise. The juice takes on « néo vintage » accents thanks to the addition of neroli, tonka bean absolute and patchouli essence.
A strategy of capitalising on an existing fragrance
According to Journal du Luxe, Chloé is relying on a well-honed strategy aimed at capitalising on the renown and DNA of a fragrance, its name, its bottle, its base composition, while still creating something new. This launch comes amid a busy slate of prestige fragrance releases for the autumn season, alongside Guerlain's L'Heure Bleue 2026, Hermès's Barénia Pleine Fleur, Jean Paul Gaultier's La Favorite, the new iteration of Miss Dior, and Coco Mademoiselle CrushAbsolu.
Free drinks and open entry
On the operational side, the pop-up is being held on Wednesday, September 9, 2026, from 10 a.m. to 5 p.m., with free entry. Drinks inspired by the notes of Chloé Le Nectar or by those of the original L'Eau de Parfum would reportedly be offered to the first 300 visitors to the venue, according to Journal du Luxe. A sampling campaign is also planned for the entire duration of the operation.
